Profile


Company Name | Asahi Noen Seed Co., Ltd. |
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Head office | 124 Takakuma, Sobue-cho, Inazawa-City Aichi Pref, Japan |
President | Yutaro Goto |
Foundation | 1879 (Incorporated December 24th, 1953) |
Capital stock | 10,000,000 yen |
Main Products | Pea, Radish, Onion, Eggplant, Carrot, Edamame, Melon, Squash, Tomato, others. |
Transaction | Korea, China, Taiwan, U.S.A., Australia, Italy, France, Spain, Thailand, India, etc. |
Asahi Noen Seed Co., Ltd. is one of the major members of JASTA (Japan Seed Trade Association).
It supports Japanese seed companies and promotes vegetables, flowers, and grasses. JASTA aims at contributing to the advancement of Japan’s horticultural farm crop production. Therefore, it also aims at contributing to the improvement of the living of the Japanese people.
History of Asahi Noen Seed Co.,Ltd



1879 | Heizaemon Goto founded Asahi Noen Seed |
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1939 | Establishment of Toa Seed Garden in Shenyang, China |
1953 | Asahi Noen Seed Co.,Ltd. Established Matabe Goto representative director appointed |
1965 | Join Aichi Prefecture seedling cooperative (founded in 1965) |
1973 | Join Japan Seed Trade Association (founded in 1973) |
1976 | Head office building established |
1979 | Matabe Goto awarded Aichi Prefecture Governor Award |
1980 | Snap pea "Misasa" "Takasasa" released |
1983 | Matabe Goto decorated with the fifth class order of the Sacred Treasure |
1986 | Radish "Kanoe" released |
1996 | Toshihiro Goto representive director appointed |
2000 | Constant temperature and humidity warehouse introduced Snap pea "Misasa2000" and Snap pea"Minesasa" released |
2002 | Edamame "Amaotome", Cucumber "Yumemidori21" Radish "YR sansen" are released |
2004 | Radish "Shikinoaji" released |
2008 | Edamame "Green drop", Radish "Natsunagi" are released |
2011 | Spring cabbage "Schuster", Spring radish "Harunoaji" released |
2013 | Eggplant Spineless, parthenocarpic" Rakuro" released Chinese cabbage "Akimakase75" released |
2014 | Shigeki Goto representative director appointed |
2018 | Establishment of quality control department In order to deliver high quality seeds, we are working hard to improve quality using DNA markers and other methods. |
2019 | Jiangsu Asahi Noen Technology Co., Ltd.(China) was established. |
2020 | Sun Farm Co., Ltd. (Japan) was acquired Sun Farm Co., Ltd., which is active in the production and sales of vegetable seedlings, including "Vegetables of the World," and in the development and sales of character products, has become a group company. |
2021 | Yutaro Goto appointed as the President |
Awards
18times winner of the Ministry of Agriculture, Foresty and Fisheries Award


The Ministry of Agriculture, Forestry and Fisheries Award, which is given to the overwhelmingly superior variety at crop fairs held periodically.
Asahi's seeds have won this award 18 times in the past.
[Radish] Kanoe, Akizumari, Kyokkou Kiributo
Miyashige, Kuroba Minowase
[Burdock] Takinogawa Onaga
[Broccoli] Green Cap
[Carrots] Kyokkou Sansun
Products
We recommend these onions! Yellow onions, eaten also raw with juicy and sweet flavor. Red onions, excellent for salad.
IGW-A | NGW-S | SW-S | ARAS | |
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Characteristic | Stable, fast-growing and globe bulb |
Easy to grow Stable globe-shaped bulb |
Easy to grow Stable highly yield |
Excellent shape, shinning dark purplish red bulb |
Type | Short-day | Short-day | Short-day | Short-day |
Maturity | Early | Early | Early | Medium |
Bulb Weight | 250 g | 250-300 g | 300 g | 350 g |
Bulb Shape | Round and Globe | Round and Globe | Round and Globe | Flattened Globe |
Skin Color | Yellow | Yellow | Yellow | Red |
Bulb Size | Medium to large (80-95 mm) | Large (95-110 mm) | Large (100-120 mm) | Large (100-120 mm) |
Weeks to maturity from direct seed |
23-24 weeks | 25-26 weeks | 27-28 weeks | 30-32 weeks |
※In case of cultivation in Japan-like environment and weather conditions.
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IGW-A
Characteristic Stable,fast-growing and globe bulb Type Short-day Maturity Early Bulb Weight 250 g Bulb Shape Round and Globe Skin Color Yellow Bulb Size Medium to large (80-95 mm) Weeks to maturity from direct seed 23-24 weeks -
NGW-S
Characteristic Easy to grow Stable globe-shaped bulb Type Short-day Maturity Early Bulb Weight 250-300 g Bulb Shape Round and Globe Skin Color Yellow Bulb Size Large (95-110 mm) Weeks to maturity from direct seed 25-26 weeks -
SW-S
Characteristic Easy to grow Stable highly yield Type Short-day Maturity Early Bulb Weight 300 g Bulb Shape Round and Globe Skin Color Yellow Bulb Size Large (100-120 mm) Weeks to maturity from direct seed 27-28 weeks -
ARAS
Characteristic Excellent shape, shinning dark purplish red bulb Type Short-day Maturity Medium Bulb Weight 350 g Bulb Shape Flattened Globe Skin Color Red Bulb Size Large (100-120 mm) Weeks to maturity from direct seed 30-32 weeks
※In case of cultivation in Japan-like environment and weather conditions.
These spring / summer carrots "around 15 cm type" offer excellent fertility, high yields, and disease resistance.
ALBA | RELITUS | SONGE | RIMARE | |
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Characteristic | Excellent disease resistance, consistent yield | Excellent fertility at low temperatures, good taste | Excellent fertility and high yield, smooth and shiny skin | Vigorous growth, cold tolerant, able to extend the harvest period, good core color |
Root Weight (size) | 150 g (Large) | 150 g (Large) | 150 g (Large) | 150 g (Large) |
Root length | 16-17 cm | 17-18 cm | 17-18 cm | 17-18 cm |
Root Color | Dark Orange | Dark Orange | Orange | Dark Red |
Crop segmentation | chantenay | chantenay | chantenay | chantenay |
Maturity in days | 110 days | 120 days | 100 days | 110 days |
※In case of cultivation in Japan-like environment and weather conditions.
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ALBA
Characteristic Excellent disease resistance, consistent yield Root Weight (size) 150 g (Large) Root length 16-17 cm Root Color Dark Orange Crop segmentation chantenay Maturity in days 110 days -
RELITUS
Characteristic Excellent fertility at low temperatures, good taste Root Weight (size) 150 g (Large) Root length 17-18 cm Root Color Dark Orange Crop segmentation chantenay Maturity in days 120 days -
SONGE
Characteristic Excellent fertility and high yield, smooth and shiny skin Root Weight (size) 150 g (Large) Root length 17-18 cm Root Color Orange Crop segmentation chantenay Maturity in days 100 days -
RIMARE
Characteristic Vigorous growth, cold tolerant, able to extend the harvest period, good core color Root Weight (size) 150 g (Large) Root length 17-18 cm Root Color Dark Red Crop segmentation chantenay Maturity in days 110 days
※In case of cultivation in Japan-like environment and weather conditions.
This line up has excellent cold and heat tolerance, great tasting.
M-CG-H | M-CG-D | M-CG-F | |
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Characteristic | Excellent cold and heat torelance, resistance to frost damage | Excellent cold and dry torelance Disease resistance Strong against inappropriate environment for growth |
Excellent cold torelance and head-shaping in low temperature, able to extend the harvest period |
Type | Green/Round | Green/Round | Green/Round |
Relative Maturity | Mid-early | Early | Middle |
Use | Fresh | Fresh, processing | Fresh, processing |
Head Weight | 1.5-2.0 kg | 1.5 kg | 1.8-2.0 kg |
Head Color | Dark green | Dark green | Dark green |
Head Size | Medium | Medium | Medium - large |
Days to maturity from direct seed |
About 110 days | About 90 days | About 110-120 days |
Disease resistance | Block-rot | Block-rot Cyanosis |
※In case of cultivation in Japan-like environment and weather conditions.
-
M-CG-H
Characteristic Excellent cold and heat torelance, resistance to frost damage Type Green/Round Relative Maturity Mid-early Use Fresh Head Weight 1.5-2.0 kg Head Color Dark green Head Size Medium Days to maturity from direct seed About 110 days Disease resistance Block-rot -
M-CG-D
Characteristic Excellent cold and dry torelance Disease resistance Strong against inappropriate environment for growth Type Green/Round Relative Maturity Early Use Fresh, processing Head Weight 1.5 kg Head Color Dark green Head Size Medium Days to maturity from direct seed About 90 days Disease resistance Block-rot Cyanosis -
M-CG-F
Characteristic Excellent cold torelance and head-shaping in low temperature,
able to extend the harvest periodType Green/Round Relative Maturity Middle Use Fresh, processing Head Weight 1.8-2.0 kg Head Color Dark green Head Size Medium - large Days to maturity from direct seed About 110-120 days Disease resistance
※In case of cultivation in Japan-like environment and weather conditions.
This variety is popular not only in japan but also overseas for its rich aroma and excellent yield.
SAKIGAKE | TAKINOGAWA | |
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Characteristic | Fast growth Good product quality Few divided roots and cavities |
Wide range of cultivation areas Large and long, well-fleshed Few cavities due to aging |
Relative Maturity | Mid-early | Mid-early |
Root skin | White | White |
Root shape | Large and long | Large and long |
Root length(cm) | Over 80 cm | 80-90 cm |
Yield | Excellent | Excellent |
Taste | Rich flavor and crispy | Excellent flavor! |
Weeks to maturity from direct seed |
17-18 weeks | 17-18 weeks |
※In case of cultivation in Japan-like environment and weather conditions.
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SAKIGAKE
Characteristic Fast growth Good product quality Few divided roots and cavities Relative Maturity Mid-early Root skin
WhiteRoot shape
Large and longRoot length(cm) Over 80 cm Yield Excellent Taste Rich flavor and crispy Weeks to maturity from direct seed 17-18 weeks -
TAKINOGAWA
Characteristic Wide range of cultivation areas
Large and long, well-fleshed
Few cavities due to agingRelative Maturity Mid-early Root skin White Root shape Large and long Root length(cm) 80-90 cm Yield Excellent Taste Excellent flavor! Weeks to maturity from direct seed 17-18 weeks
※In case of cultivation in Japan-like environment and weather conditions.
Our edamame varieties have outstanding flavor, sweetness, and great yield potential.
OCEAN GREEN | BLACK BOY | MINO PALATE | AMAOTOME | GREEN DROP | GREEN HERON | |
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Characteristic | Wide range of cultivation areas White-hair large pea pod Many 3 grain peas Many branching |
Wide range of cultivation areas Brown-hairs large pea pod Many 3 grain peas Many branching |
Wide range of cultivation areas White-hair large pea pod Many 3 grain peas Many branching |
Wide range of cultivation areas White-hair pea pod High yield Many 2 or 3 grain peas Many branching |
Wide range of cultivation areas White-hair pea pod High yield Many 2 or 3 grain peas Many branching |
Wide range of cultivation areas White-hair large pea pod Many 3 grain peas Many branching |
Type | Fresh market Early variety |
Fresh market Early variety |
Fresh market Middle-Early variety |
Fresh market Early variety |
Fresh market Early variety |
Fresh market Very early variety |
Pea pod color | Bright green | Dark green | Dark green | Dark green | Dark green | Bright green |
Pea pod hair color | White hair | Brown hair | White hair | White hair | White hair | White hair |
Pea pod size | Large pea pod | Large pea pod | Large pea pod | Middle-Large pea pod | Very Large pea pod | Large pea pod |
Yield | High yield | High yield | High yield | High yield | High yield | High yield |
Taste | Sweet and good flavor | Sweet and good flavor | Sweet and good flavor | Very sweet and great flavor | Sweet and good flavor | Sweet and good flavor |
Harvest period | About 12 weeks after sowing | About 11-12 weeks after sowing | About 12 weeks after sowing | About 11-12 weeks after sowing | About 12 weeks after sowing | About 11 weeks after sowing |
※In case of cultivation in Japan-like environment and weather conditions.
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OCEAN GREEN
Characteristic Wide range of cultivation areas
White-hair large pea pod
Many 3 grain peas
Many branchingType Fresh market
Early varietyPea pod color Bright green Pea pod hair color White hair Pea pod size Large pea pod Yield High yield Taste Sweet and good flavor Harvest period About 12 weeks after sowing -
BLACK BOY
Characteristic Wide range of cultivation areas
Brown-hairs large pea pod
Many 3 grain peas
Many branchingType Fresh market
Early varietyPea pod color Dark green Pea pod hair color Brown hair Pea pod size Large pea pod Yield High yield Taste Sweet and good flavor Harvest period About 11-12 weeks after sowing -
MINO PALATE
Characteristic Wide range of cultivation areas
White-hair large pea pod
Many 3 grain peas
Many branchingType Fresh market
Middle-Early varietyPea pod color Dark green Pea pod hair color White hair Pea pod size Large pea pod Yield High yield Taste Sweet and good flavor Harvest period About 12 weeks after sowing -
AMAOTOME
Characteristic Wide range of cultivation areas
White-hair pea pod
High yield
Many 2 or 3 grain peas
Many branchingType Fresh market
Early varietyPea pod color Dark green Pea pod hair color White hair Pea pod size Middle-Large pea pod Yield High yield Taste Very sweet and great flavor Harvest period About 11-12 weeks after sowing -
GREEN DROP
Characteristic Wide range of cultivation areas
White-hair pea pod
High yield
Many 2 or 3 grain peas
Many branchingType Fresh market
Early varietyPea pod color Dark green Pea pod hair color White hair Pea pod size Very Large pea pod Yield High yield Taste Sweet and good flavor Harvest period About 12 weeks after sowing -
GREEN HERON
Characteristic Wide range of cultivation areas
White-hair large pea pod
Many 3 grain peas
Many branchingType Fresh market
Very early varietyPea pod color Bright green Pea pod hair color White hair Pea pod size Large pea pod Yield High yield Taste Sweet and good flavor Harvest period About 11 weeks after sowing
※In case of cultivation in Japan-like environment and weather conditions.
Our melons are very popular for their unique lineup.
If you are looking for a high-grade product, you can choose the Earls-type green net melon, which is a high-sugar variety that can be cultivated in both vertical and horizontal cultivation. We have netted melons and no-netted melons, which are exclusive for crawling cultivation, if you are looking for easy open-air cultivation, transportability, and high yield. In addition, we have the Prince-type melon, which is popular in home gardens, and the Kinpyo Makuwa-type melon.
Asahi's watermelon is extremely popular for its unique lineup. A large-sized striped red flesh watermelon with excellent ball elongation and almost no deformation or hollow fruit. We have a red-flesh Kodama (small ball) watermelon of early maturirty and has excellent yield. The Yellow-flesh Kodama (small ball) watermelon is of early maturirty and excellent yield. For those who dislike taking out the seeds, we have a black-skinned seedless watermelon. We have "all sweet varieties" to meet your needs.
Contact with Asahi Noen Seed
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